Dingo Blog

Tuesday, July 21, 2009

Introducing Dingo brand and blog



What is a brand? Most of us think of it as a logo, but a brand is really the promise that a company makes to its customers about what they can expect in terms of product, experience and value.

Dingo has developed its brand since our formation in 1991. Customers have come to expect Dingo to live up to promises and, at Dingo, we have refined what is core to us as people. Our core values of Hard Work, Caring and Results are the guiding lights for everything we do. Our new logo will represent our refined identity.

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